Wednesday, January 18, 2012

Zumba Fitness Rush Hurrys Up for 2/13 Launch

The newest game in the Zumba 'series' (which, collectively, has sold a staggering 6 million copies) looks to capitalize on the Kinect's functionality as it launches exclusively for the Xbox 360.

Update* Added a video that made me tired just watching it.

Microsoft and Majesco have teamed up to bring an exclusive Zumba® Kinect experience to fitness fans around the world. Zumba® Fitness Rush features the most content of any Zumba® Fitness game to date, including a significant amount of exclusive content on Kinect for Xbox 360. The worldwide marketing program includes television, print advertising, media events, exposure through the Xbox® LIVE Marketplace for the Xbox 360® video game and entertainment system from Microsoft, a social media push, messaging throughout the extensive Zumba® Instructor Network and collaborative retail promotions.
Majesco Entertainment is also announcing details of two downloadable dance style packs for Zumba® Fitness Rush slated to release later this year. A three-song Bollywood style pack available in May addresses consumer demand for more of the trendy dance style and expands upon the Indian choreography in the game, and a Hip-Hop style pack out in September offers three additional songs that will include hit tracks from today’s popular artists.  Each Game Add-on pack will be available on Xbox LIVE Marketplace for 400 Microsoft Points.
Sounds like an idea that was ready to be exploited. Since downloadable packs of songs already do quite well for dance titles and music games like Rock Band, it seems like a no-brainer to offer the same for fans of interactive fitness programs like Zumba.

Zumba® Fitness Rush is a truly exciting addition to the Zumba® Fitness video game franchise,” said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. “This high-quality experience built for Kinect for Xbox 360 offers a wealth of exclusive content to fans, and then delivers even more post launch with multiple Game Add-on packs. The February 13th launch of Rush is the company’s largest integrated marketing program to date, and we are thrilled to have Microsoft’s support around the world to bring this exceptional product to market.” 

February 13th? Just in time to work off that Valentine's Chocolate- uh, just don't give the game to your significant other for Valentine's K?It would be bad.