Click through to see it in action- no really, click through. This stuff is just getting better and better.
The display (a promotion for the 2012 Chevy Sonic) set the Guiness World Record for the biggest arcade style 'claw game' on Earth. The idea was to re-create the classic game of chance, but on a much (much) bigger scale. And with cars. And you could actually play it!
“Pearl Media creates new, innovative and never-before-seen experiences for brands and consumers,” said Josh Cohen, President and CEO of Pearl Media. “Setting a Guinness World Record for Chevy aligns with our goal to push the envelope, making each out-of-home event unique, memorable and results driven. For the first time ever, we added interactivity to a projection and put the consumer in control, resulting in literally the world’s largest claw game.”