Friday, February 11, 2011

Activision to Buy Take Two?

There's a rumor making the rounds this afternoon that Activision is looking to pick up Grand Theft Auto publisher Take Two. MCV is reporting that the house of CoD might be prepping a somewhat hostile takeover like EA tried in 2008.

The difference now is that, while EA failed in the past, there have been shifts of power at Take Two in recent times and the company might be much less resistant to a smash and grab by the larger Activision.

If this were to go through, and that is a big 'if', then the company known as Activision/Blizzard would control some of the most lucrative and popular franchises in the industry. Those include:
  • Call of Duty
  • Bioshock
  • Starcraft
  • Warcraft
  • World of Warcraft
  • Diablo
  • Grand Theft Auto
 and that's just a smaller sample of the very biggest brands, there are a ton more. Bobby Kotick would be very happy.