The difference now is that, while EA failed in the past, there have been shifts of power at Take Two in recent times and the company might be much less resistant to a smash and grab by the larger Activision.
If this were to go through, and that is a big 'if', then the company known as Activision/Blizzard would control some of the most lucrative and popular franchises in the industry. Those include:
- Call of Duty
- World of Warcraft
- Grand Theft Auto