Thursday, May 27, 2010

PS3 market share increases for 2010

Good news for Sony as VGChartz is reporting that the Playstation company's share of the global video game pie has risen to 31%. This brings it ever closer to the Xbox 360's numbers as well as, surprisingly, the Nintendo Wii.

The source, David Mercer of Strategy Analytics, attributes the change to Sony's intro of the PS3 'slim' (and the accompanying price drop) last fall, the new 'Kevin Butler' ad campaign, and an improved lineup of software.

He also tries to have his cake and eat it too as he points out that, although he expects sales to be relatively steady throughout the year, this might be a temporary surge and sees a rebound for Microsoft when 'Natal' launches this fall.

I really think that these new motion controllers- the Playstation Move and 'Natal', will have little to no impact on anything. I never thought much of the Move and I believe Natal will be meaningless at the rumored $149.99 price point. If natal comes in at a sub-100 level, I think it has promise.

It's with that in mind that I'll say- it really just comes down to software. The games are the thing. Period. That's why this year started out so great for Sony.The fall though, is set up to be dominated by blockbusters for the 360 such as Halo Reach and Fable 3.

Should be an interesting year all around. Very excited for e3.