Nintendo’s Style Savvy Hits the Fashion Week Runway with Charlotte Ronson
A unique partnership between Nintendo and acclaimed designer Charlotte Ronson is putting an interactive twist on this year’s Fashion Week festivities in New York. To celebrate the upcoming launch of Style Savvy™, the new fashion game for the Nintendo DS™ and Nintendo DSi™ hand-held systems, Ronson and Nintendo will give attendees a sneak preview of the game at the Sept. 11 runway show after-party for Ronson’s hotly anticipated spring 2010 line.
Style Savvy, which launches this holiday season, invites players to create a fashion-forward boutique, help customers in the game find their perfect style using 16 different brands and compete in glamorous runway contests. Using Nintendo® Wi-Fi Connection and a broadband Internet connection, players can also connect wirelessly with friends to shop in their boutiques and join up for multiplayer runway shows.
“Style Savvy transforms some of my fashions from the real world into a portable fashion experience that players can take with them anywhere,” Ronson said. “Now everyone can explore their creative instincts and become a fashion stylist.”
Later in the year, Style Savvy players will be able to access Charlotte Ronson Designer Downloads. Players will be able to download items from her fall 2009 line directly into the game. It’s yet another way that Nintendo gives consumers the tools to completely customize their video game experiences.
Consumers have the option of playing Style Savvy on some new, fashionable hardware as well. Starting Sept. 13, the Nintendo DSi system will be available in White and Pink, in addition to the Blue and Black versions already on the market.
Nintendo and high fashion? Well, I guess it's good that gaming is branching out if nothing else.