More than likely, this is for a new product. The letter mentions that "will seek to end
the silence and bring a new age of openness and innovation to all gaming" on August 26th- but it's interesting to note that, while Razer rails in defense of of the PC side of the industry, it does so while it just began production on a series of console (specifically Xbox 360) control pads and headsets. Interesting indeed... click through to read the letter-
To our friends  
the Xbox, 
Playstation  
and the Wii, 
We have all heard the rhetoric about 
the demise of PC Gaming—the stories 
that console gaming will take over all 
gaming and that PC gamers will be left 
with shoddy ports of console titles. 
The rumors of our untimely demise 
have been greatly exaggerated. We 
are more than 300 million PC gamers 
worldwide and this legion is growing 
every day. Today there are more PC 
gamers than all console gamers 
combined and we have been silent in 
the face of the closed gaming systems 
that have been propagated. 
We, the PC Gamers, have been here 
since the beginning and have seen 
the industry grow to surpass movies 
and music, and we look forward to an 
open world where console and PC 
gamers will stand side by side as 
gamers in arms. 
We are here today to tell you, that on 
the 26th of August, we will seek to end 
the silence and bring a new age of 
openness and innovation to all gaming. 
Together we shall remind you - that 
PC Gaming is NOT dead.
GHLF,   
     Razer
for the PC gamers 
of the world